The Early Bird Social Co.Reno & Sparks Social Media Management & Brand Design

The Early Bird
Social Co.Social Media Management in Reno, NV

Authentic storytelling for local businesses — daily content, short-form video, and Local SEO that turns your day-to-day into consistent leads. Founded and run by Kayla Wiley.

10+Brands Managed
120+Assets / Month
6+Years Experience
6+Industries Served
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Kayla in Bali
Kayla at summit
Kayla portrait
Kayla at Baylor
Kayla holding her book
Our Journey

Meet Kayla —
owner & social media lead.

Hi, I'm Kayla Wiley. I moved to Reno to give local businesses the professional social media management they need to truly thrive. With six years of experience across digital strategy, event marketing, and planning, I specialize in the daily consistency and proactive planning it takes to keep a brand top-of-mind.

The Early Bird Social Co. is committed to enhancing the online presence of local businesses in Reno and Sparks. By prioritizing authentic storytelling, we make sure your brand connects with its audience — with a focus on integrity, clarity, and measurable results in health and wellness, local service, and high-end retail.

From long-term content calendars to the constant rhythm of high-impact video and storytelling, I take the heavy lifting of social media entirely off your plate — handling the early morning strategy so you can stay focused on winning the day.

Social Media ManagementShort-Form VideoLocal SEO & Google BusinessContent CalendarsBrand DesignEvent MarketingOn-Camera HostingCommunity Growth
Follow Along

Where You'll Find Us

A wellness Instagram and two TikTok channels — the same authentic storytelling we build for our clients, practiced daily on our own platforms.

📸

Kayla Wiley Wellness

@kaylawileywellness

Health, wellness, travel, and lifestyle — curated content rooted in the belief that feeling good is a full-time pursuit worth sharing.

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🎵

WalkwKay

@walkwkay on TikTok

Lifestyle and wellness content — daily walks, health routines, and real, relatable content that builds genuine community.

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🎵

The Working Girlfriend

@theworkinggirlfriend

Career, hustle, and the real life of an entrepreneur — relatable content for women building something while navigating everything else.

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Portfolio

Content That Performs

Real work from client accounts and our own channels — short-form video, wellness lifestyle, travel, and brand storytelling built to stop the scroll.

Instagram · @kaylawileywellnessWellness lifestyle reelView on Instagram →
Instagram · @kaylawileywellness

Wellness lifestyle reel

Personal wellness content — health routines and lifestyle.

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Instagram · @kaylawileywellnessEntrepreneur contentView on Instagram →
Instagram · @kaylawileywellness

Entrepreneur content

Behind the scenes of building a brand and running a business.

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Instagram · @kaylawileywellnessHealth & wellness lifestyleView on Instagram →
Instagram · @kaylawileywellness

Health & wellness lifestyle

Wellness-forward lifestyle — health routines, movement, self-care.

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Instagram · @kaylawileywellnessTravel & adventureView on Instagram →
Instagram · @kaylawileywellness

Travel & adventure

Adventure and travel content — exploring new places.

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Instagram · @kaylawileywellnessTravel lifestyleView on Instagram →
Instagram · @kaylawileywellness

Travel lifestyle

Lifestyle and adventure storytelling through short-form video.

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Client · All-In NutritionFunctional nutrition brand contentView on Instagram →
Client · All-In Nutrition

Functional nutrition brand content

Educational wellness content for a gut health coaching brand.

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PR Content · BloomBloom PR package unboxingView on Instagram →
PR Content · Bloom

Bloom PR package unboxing

Authentic product review and lifestyle integration for Bloom.

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Client · Transform Health & AestheticsHumor-driven health contentView on Instagram →
Client · Transform Health & Aesthetics

Humor-driven health content

Funny, relatable content that humanizes the brand and drives engagement.

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Client · Transform Health & AestheticsBrand contentView on Instagram →
Client · Transform Health & Aesthetics

Brand content

On-brand visual content for Transform Health & Aesthetics.

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Client · Transform Health & AestheticsBrand lifestyle contentView on Instagram →
Client · Transform Health & Aesthetics

Brand lifestyle content

Lifestyle-forward brand content for Transform Health.

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Client · Arrowsmith & Sons ApiariesHoney season harvest contentView on Instagram →
Client · Arrowsmith & Sons Apiaries

Honey season harvest content

Storytelling around North Dakota honey season for an artisan apiary brand.

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On-Camera · Ellislaine MarketingOn-camera brand contentView on Instagram →
On-Camera · Ellislaine Marketing

On-camera brand content

On-camera acting and talent direction for Ellislaine.

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On-Camera · Ellislaine MarketingOn-camera wellness contentView on Instagram →
On-Camera · Ellislaine Marketing

On-camera wellness content

Scripted wellness lifestyle content for Ellislaine.

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On-Camera · Ellislaine MarketingOn-camera lifestyle reelView on Instagram →
On-Camera · Ellislaine Marketing

On-camera lifestyle reel

Lifestyle and wellness brand content for Ellislaine.

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Personal · Mental Health AwarenessMental health & awarenessView on Instagram →
Personal · Mental Health Awareness

Mental health & awareness

Authentic storytelling around mental health that builds connection and trust.

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View Full Portfolio →
Hot air balloon festival
Rooted in Reno

Local storytelling for the Biggest Little City.

Reno and Sparks run on trust, not flashy ads. We build content that sounds like your business and reaches the neighbors most likely to walk through your door.

Our Services

Plans Built for Local Growth

Month-to-month social media management for Reno and Sparks businesses — from consistent foundational content to full-service video, Local SEO, and paid ads.

01 — Foundation

The Dawn Patrol

The starter kit for consistency.

$799/ month
02 — Growth Strategy

The Midday Momentum

The complete local growth engine.

$1,800/ month
03 — Market Leadership

The Full Day Drive

Maximum saturation and conversion.

$2,500/ month
Book a Free Discovery CallCompare Plans
Client Work

Brands We've Built

Health, wellness, aesthetics, legal, trades, and lifestyle brands — each with a distinct voice, visual identity, and content system built to grow.

Medical Laser Equipment · B2B

Atticus Equipment

A B2B medical laser equipment brand I co-founded — built the full brand identity, website, sales collateral, and go-to-market strategy from the ground up.

Brand IdentityWebsite BuildSales CollateralCo-Founder
Visit atticusequipment.com →
Functional Nutrition · Reno, NV

All-In Nutrition

A functional nutrition and gut health coaching brand — educational content that converts followers into clients through authentic wellness storytelling.

Social Media StrategyShort-Form VideoWebsite Design
View Instagram →
Health & Aesthetics · Reno, NV

Transform Health & Aesthetics

Building their social presence from the ground up with content that drives appointments and positions them as Reno's go-to for body transformation.

Social Media StrategyShort-Form VideoCommunity Growth
View Instagram →
Medical Spa · Dallas, TX

Aurelia MedSpa

A luxury medical aesthetics practice — building their social presence with content that showcases treatments, educates clients, and drives bookings.

Social Media StrategyShort-Form VideoBrand Storytelling
View Instagram →
Agriculture & Food · Red Bluff, CA

Arrowsmith & Sons Apiaries

Artisan honey brand — storytelling content around harvest seasons and family farming that connects a local product to a national audience.

Brand StorytellingShort-Form VideoSeasonal Content
View Instagram →
Lifestyle & Home · E-Commerce

All the Pretty Things

Built the full brand identity, visual system, and social presence from concept through launch. Brand foundation established; content ongoing under new ownership.

Brand IdentityVisual SystemSocial Launch
View Instagram →
Legal Services · Redding, CA

Maire & Deedon Law

A well-established law corporation — building their digital presence with content and branding that modernizes their image while maintaining client trust.

Digital PresenceBrand RefreshContent Strategy
Visit maire-law.com →
Healthcare · Nurse Practitioner

Cheryl Wiley, NP

A nurse practitioner building a personal brand — content that communicates expertise, warmth, and trust to healthcare audiences.

Personal BrandingSocial MediaHealthcare Content
View Instagram →
Wellness & Mental Health

Dr. Patricia Bay, Psy.D.

A licensed Marriage & Family Therapist — making her 'Therapy in a Nutshell' philosophy accessible and discoverable to a new wellness-oriented audience.

Educational ContentPodcast PromoBrand Storytelling
Visit patriciabay.com →
Why The Early Bird

What we bring to the table

Years of building brands, creating daily content, and growing real audiences — here's what that looks like in practice for your business.

01

We create daily, not occasionally

120+ assets a month across 10 brands. High-volume, consistent, quality content isn't a sprint here — it's the baseline, backed by systems that keep your calendar full month after month.

02

Social-native, not software-native

Two personal TikTok channels, a wellness Instagram, and a career built on understanding how platforms actually work — not just scheduling tools. We create because we genuinely love it.

03

Local expertise, Reno rooted

Local SEO and Google Business Profile work sit alongside content, so your brand doesn't just look good — it shows up when neighbors search for what you do.

04

We adapt across industries

We've built content for medical equipment, law firms, honey farms, med spas, nutrition coaches, and healthcare providers. We find the right voice for every brand — native, not forced.

05

Trend-forward, not trend-chasing

We watch what's emerging before it hits mainstream and build content pillars around cultural moments. Being early is a deliberate skill, not a lucky guess.

06

We work like we own it

Founded by Kayla Wiley, who built this agency and co-founded a B2B company while finishing a business degree. That entrepreneurial standard of care goes into every account.

FAQ

Questions, answered

The things local business owners ask us most before getting started.

What types of businesses does The Early Bird Social Co. work with?+

We specialize in partnering with local Reno and Sparks businesses that have a strong physical presence but need better digital storytelling — health and wellness brands, boutique retail, medical aesthetics, professional services, and blue-collar trades that want to turn day-to-day operations into consistent lead generators.

What's included in a monthly plan?+

Every plan starts with a managed content calendar, consistent posting, branded graphics and captions, and a monthly performance recap. Midday Momentum adds short-form video production and Local SEO / Google Business Profile work, and Full Day Drive adds multi-channel management, high-volume video, on-site shoot days, and paid ad strategy.

Am I locked into a contract?+

Plans are billed monthly and you can upgrade, downgrade, or cancel from your client dashboard at any time. If you cancel, your service continues through the end of the period you've already paid for.

How do we get started?+

Book a free 30-minute discovery call. We'll talk through your goals and current presence, agree on the right plan, and once you're signed up you'll fill out a short onboarding questionnaire so we can start building your content calendar right away.

Let's Talk

Ready when you are

Send us a message below, book a free discovery call, or reach out on any platform.

earlybirdsocialco@gmail.com(530) 561-4273@kaylawileywellness@walkwkay@theworkinggirlfriendFull Portfolio